Introducing American Concepts, a collection with inspiring style and uncompromising quality. American Made by the finest craftsmen, manufacturing and technology. American Style with on-trend and classic colors and designs. American Durability so it’s better than hardwood at preventing scratches, fading, wear and staining. America’s Healthier Floor Solution with GREENGUARD certification for indoor-air quality (lowest VOC emissions) and no harmful substances such as petroleum, halogen, chloride or dioxin. American Sustainability made with renewable American wood sources for the look and feel of exotic hardwoods without harming endangered trees.